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The 32 Worst Things You Can Do in Sales:

1. Walking Away

By Steven J. Schmidt (2/16/09)

Unless a customer has a shotgun and says "I'm not interested," then a "not interested" is just telling you that they need to know more information about what you are selling. You have to be able to convince people in what it is that you are selling.

If you are trying to make a sale, residentially or commercially, the first reaction from a potential customer is for them to get you out their business or off of their door step as quickly as possible. Why? Because most people do not like to be outside of their element. People like to be in control. If they want something, they'll go to a store. In this case, they did not come into your store, wanting to buy a ring for their future wife. They did not come into the electronic store, looking to get a good deal on a Wii.

With that said, you have to explain to them why you are there, and how can benefit them. So, when a customer says, 'I am not interested," they are really telling you, "I do not know why you are here, and I want to know why." You have to tell them those reasons, so that they cannot say "I am not interested." If you explain why you are there and what you can do for them, and they are still not interested, then you should move on to the next door or business. However, the most horrible thing you can do in a situation like this, is just walk away without selling yourself.

With that type of attitude, not only will you not get the sale, but you will also hurt your confidence. I don't know about you, but when someone tells me, "You cannot do that," that makes me want to prove them wrong. When someone gives the "I am not interested" objection, you have to march right through that as if you're bullet-proof. There are a lot of potential clients that you will be able to turn around who initially said that they're not interested.

Walking away will limit your chances to make sales, which will obviously hurt you financially.You have to understand that you have to take rejection and dish it back to the customer as if you are trying to explain a point to your friend about why you think one football team is better than another. If you just walk away, you develop bad habits and your sales career will never take off! Without a strong foundation, you cannot succeed. That is why this is the worst thing to do when being out in the field.

More from The 32 Worst Things You Can Do in Sales

  1. Walking Away - 2/16/09
  2. Not Looking Customers in the Eye - 2/16/09
  3. Talking Too Much - 2/16/09
  4. Not Listening to Customers - 2/16/09
  5. Not Knowing Your Product - 2/16/09
  6. Not Being Organized - 2/16/09
  7. Getting Distracted - 2/16/09
  8. Selling Price Alone - 2/16/09
  9. Not Getting Proper Rest - 2/17/09
  10. Getting Flustered (Lack of Production) - 2/19/09
  11. Leaving Territory Too Quickly - 2/20/09
  12. Being Rude to Customers - 2/23/09
  13. Being Too Content - 2/24/09
  14. Maintaining Poor Hygiene - 2/26/09
  15. Pressuring Customers - 2/28/09
  16. Not Having Fun - 3/2/09
  17. Not Closing - 3/3/09
  18. Lacking a Powerful Introduction - 3/4/09
  19. Not Following Up With Customers - 3/6/09
  20. Not Having a Strong Mentality - 3/8/09
  21. Lacking Discipline - 3/10/09
  22. Not Handling Objections - 3/12/09
  23. Sounding Desperate - 3/14/09
  24. Having Poor Customer Service - 3/17/09
  25. Not Taking a Vacation - 3/21/09
  26. Misreading Customers - 3/27/09
  27. Lacking a Unique Sales Identity - 3/31/09
  28. Not Letting Yourself Be Known - 4/6/09
  29. Not Having Patience - 4/9/09
  30. Not Holding Yourself Accountable - 4/11/09
  31. Hitting on a Customer's Wife - 4/13/09
  32. Acting Like a Salesperson - 4/23/09
  33. Overview - 5/23/09

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