The 32 Worst Things You Can Do in Sales:
16. Not Having Fun
By Steven J. Schmidt (3/2/09)
If you do not like sales, then you certainly shouldn't even attempt to sell. Not everyone has fun in what they do, however when it comes to selling, you must be able to have fun. The reason is because you will face rejection no matter how good of a salesman you are. You must be able to laugh it off and just keep moving on to the next potential customer.
Selling is an art form in which you can master your craft and get better with time. While enhancing your abilities, you will see yourself improve. Obviously, making more money and improving your abilities is fun in itself. However, the interaction with the customers should also be fun. Remember that you're selling yourself. People make decisions on the product or service, but a big portion of buying is based on WHO is selling to them.
Let your personality come out. When you do not make sales, it can be hard to remember to enjoy the interaction with potential customers. Rejection can knock you down, and if you're not having fun, your sales pitch can be lackluster. Having fun will result into sales because it's a natural aspect of your personality trait.
As I have mentioned before, if you are not getting sales, and you're constantly getting rejected, sometimes you need to flat out step away from selling for a few moments. That will allow you to gather yourself and re-focus on the task at hand. If you don't do that, you will blow right through potential customers that you normally would have turned into sales. Sometimes, when you are out in the field, you have to say to yourself, "Let me just enjoy myself." Or, "I'm going to start joking with the customers and have fun, no matter what happens."
Basically, you need to have the mindset of not caring about getting a sale. Of course, you need to make a sale in order to earn money. But when you just relax and enjoy yourself while you are working, you won't put unnecessary pressure on yourself that may prohibit you from showing your customers your true personality. If your potential customers believe they're seeing your true personality, you'll earn more sales.
So, if you are not having fun, try to ask yourself, "What do I need to do in order to have fun?" Ask yourself, "Should I step away and get a cup of coffee or a shot of Jack Daniels?" I'm joking about the Jack Daniels, but a break is usually needed. You can also ask yourself, "Do I even enjoy selling what it is that I am selling?" If you do not enjoy selling your product, then you might just need to sell something else or make a change to work for a different company.
The latter should be the last decision to make because it is a tough, but necessary one. There are other questions to ask yourself that I am sure you can think of. But, in the end, you MUST enjoy selling whatever it is that you are selling, because you will make more money doing so.
More from The 32 Worst Things You Can Do in Sales
- Walking Away - 2/16/09
- Not Looking Customers in the Eye - 2/16/09
- Talking Too Much - 2/16/09
- Not Listening to Customers - 2/16/09
- Not Knowing Your Product - 2/16/09
- Not Being Organized - 2/16/09
- Getting Distracted - 2/16/09
- Selling Price Alone - 2/16/09
- Not Getting Proper Rest - 2/17/09
- Getting Flustered (Lack of Production) - 2/19/09
- Leaving Territory Too Quickly - 2/20/09
- Being Rude to Customers - 2/23/09
- Being Too Content - 2/24/09
- Maintaining Poor Hygiene - 2/26/09
- Pressuring Customers - 2/28/09
- Not Having Fun - 3/2/09
- Not Closing - 3/3/09
- Lacking a Powerful Introduction - 3/4/09
- Not Following Up With Customers - 3/6/09
- Not Having a Strong Mentality - 3/8/09
- Lacking Discipline - 3/10/09
- Not Handling Objections - 3/12/09
- Sounding Desperate - 3/14/09
- Having Poor Customer Service - 3/17/09
- Not Taking a Vacation - 3/21/09
- Misreading Customers - 3/27/09
- Lacking a Unique Sales Identity - 3/31/09
- Not Letting Yourself Be Known - 4/6/09
- Not Having Patience - 4/9/09
- Not Holding Yourself Accountable - 4/11/09
- Hitting on a Customer's Wife - 4/13/09
- Acting Like a Salesperson - 4/23/09
- Overview - 5/23/09