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Sales Blog - My Product is the Best

By Steven J. Schmidt (5/19/08)

I feel like I've sold just about everything you can imagine in almost every type of industry. Either way, I used to know this guy who had warehouses full of products to sell. It ranged from lunchboxes to t-shirts to women's purses to action figures and much more.

One day, I said to him, "Why don't you let me take a suitcase on wheels full of your items, and let me see how much of them I can push." He replied, "Well I usually move truckloads of these items, work on a small markup price, and that's how I how I make my profit." I responded, "I completely respect that, but give me the opportunity to push your items, and when I do, you'll make money. If, for some reason, I don't, you'll just get your merchandise back.

The merchandise that he had weren't expensive, so that gave me an idea. Now, at this point, I wasn't working off a street sheet or specific territory. I just kept a record of the streets I worked so that I wouldn't double back too soon. I had to go business to business, and I thought of the perfect place to sell these items to - the Dollar Store.

I dressed to impress, in a button-down shirt with a tie and some very nice slacks. I went into the dollar store, introduced myself and told them that I had merchandise they would be interested in.

They told me that they had a lot of stuff in their store, so my response was, "Yes, that's great, but you don't have what I'm offering. Why don't you make sure that you have variety, so that you can attract more potential customers?" The manager finally gave in, and I was on my way to moving the items that I had with me.

The first thing I did was convince the owner of the merchandise that I was the person to sell and push his items in a business setting, so that he could make more money for his goods as opposed to selling truckloads of them. There's nothing wrong with moving truckloads, but if you sell piece by piece, you'll maximize your profits as much as possible. I decided that I was going to be the one to push his items.

I also decided that I was going to work on a street where there was nothing but stores on top of stores so that I would have my best opportunity to move his products. I went to a dollar store where I could move those products. Even though they told me that they already had certain items, I made it seem like, "Well, you don't have my item," as if my wares were the greatest thing since sliced bread.

If you're going to talk the talk, you have to walk the walk. Among other things, I sold a quantity of 100 purses and 50 chess sets.

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