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Sales Blog - Extreme Sales and Marketing

By Harry Schmidt (7/26/09)

A long time ago, I purchased a pizza business that had been slacking in sales. I had to make a change so that I could bring its sales back up; I had to put our name out on the street so that customers would start buying our product.

We changed the recipe with quality ingredients, such as superior, more expensive cheese, along with a better-quality pizza sauce. We began making the higher-quality pizzas and distributed them as soon as possible.

In order to get sales quickly, we advertised a large pizza for only $2.99 with one topping. That's pretty much unheard of, no matter how big or small your large pizza is. Our's was your typical standard large pizza, which means it was one amazing deal. Keep in mind that our original price was $6.99 for a large pizza, so this was cheap enough for people to buy and become intrigued with the offer sitting in front of their face.

You might think if we were selling it for so cheap, we might not be able to make a profit for the business because the cost was too close to the amount that we were selling it for. However, that was not the case at all. We ran this deal as a 3-week special. That special captured a tremendous amount of consumers, and our customer base stayed strong and consistent.

Sometimes, in order to do accelerate business, extreme sales techniques must be executed. After our 3-week special ran, we raised our prices to higher competitive pizza prices in the market. We continued to keep our standards high by buying high-quality dough, cheese and pizza sauce. Our marketing strategies made us very successful in the pizza business as well as our other food products. Therefore, quick and extreme sales strategies can work effectively if implemented correctly and quickly to get sales results.

It's definitely not easy to take risks, but in business, especially sales, you need to understand you may have to take drastic measures occasionally. You want to make sure the measures are calculated - we knew that if we gave our product away cheap enough, we would get business because it was too good to be true from the customer's perspective to pass up on.

So, for my business to take a quick loss in sales, it was well worth it in the long run. The 3-week special was not a short time at all, but it was long enough for people to take advantage of our special and get to know who we were and what we were about.

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